VISUAL IDENTITY

Visual identity refers to the set of distinct visual elements that represent and identify an entity, such as a company, brand, product or service.
These visual elements include, but are not limited to, logos, colors, typography, and other graphic elements that are used consistently across materials and platforms.
Visual identity is essential for building the brand's image and transmitting its values, helping to establish recognition and differentiation in the market.

It is advisable and often necessary to register the visual identity with the INPI (National Institute of Industrial Property), in the case of Brazil. The registration of brands and visual elements legally protects these assets, granting the registration holder exclusive rights over their use.